UK-Based Mid-Size Online Sports Retailer Wiggle Uses Oracle to Support Double-Digit Growth

Today Oracle announced, focused exclusively on tri-sport products and services UK-head-quartered specialty ecommerce retailer Wiggle ( is using Oracle solutions to sustain record sales and enable expansion into new markets.

The leading global online tri-sports retailer, founded just nine years ago and which last year completed its acquisition of Chain Reaction Cycles (CRC), went live on 31st October 2016 with its new retail platform comprising Oracle Retail Merchandising System (ORMS) and Oracle Merchandise Financial Planning (OMFP). The new platform performed admirably throughout the peak trading period of both Black Friday and Christmas.

Wiggle, already using Oracle Cloud Services including Oracle Fusion Financials & Procurement and Oracle Business Intelligence, completed its implementation of Oracle Retail Merchandising and Planning in less than ten months following data cleansing and detailed design.

“To grow from $200 million to $400 million in revenue, we have changed the way that we invest in and use IT,” said Wiggle CIO Jeff Wollen. “The Oracle platform scales optimally to support our near and long-term growth objectives, while changing the way that we work and how we drive performance across categories and market segments.”

Source Clode.